Gifting Your Consumers The Best Holiday Campaigns For 2021
Holidays are coming. You might not have had your first pumpkin spiced latte of the season, but that doesn’t mean you shouldn’t be getting your holiday marketing campaigns ready to unwrap.
The changes in the purchasing journey in the wake of the COVID-19 pandemic look here to stay, and that means every brand will be throwing huge amounts of resources at their holiday marketing campaigns.
To win, marketers need to deliver campaign experiences that add value and gather holiday purchasing preference data at scale. Advertising to individuals and asking them about their interests, motivations and desires, rather than inferring or snooping on them.
This guide will empower marketers to gather the right data to deliver the loyalty strategies and personalized experiences that customers expect this Holiday season.
of consumers believe holiday shopping will be done earlier this year to allow for protracted delivery times
higher transaction rates for personalized subject lines, and 48% higher revenue per email this holiday season
of all eCommerce sales expected to be made on mobile
A recognized leader across the entire customer lifecycle.
What the top industry advisors are saying about us.
Named a Leader
Forrester Wave™: Email Marketing Service Providers, Q2 2020
Named a Leader
Forrester Wave™: Loyalty Technology Platforms, Q2 2019
Garnered Most Features
CDP Institute for Customer Data Platforms 2020
Named a Challenger
Gartner Magic Quadrant for Multichannel Marketing Hubs 2020
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A million marketing capabilities.
The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.
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Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.
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The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.