A Marketer’s Guide to Zero-Party Data

Customers know the value of their data, and they’re protecting it fiercely.

This leaves marketers with a complex challenge: how can they deliver the relevant, personalized experiences consumers expect when accurate, permissioned data is becoming harder and harder to get?

Modern marketers are solving this problem by taking the zero-party data path — that is, getting their data directly from the source and giving their customers something of value in exchange for their information.

To find out what zero-party data is, why it matters, and how brands are collecting and using it with Cheetah Digital solutions, download the guide now.

A recognized leader across the entire customer lifecycle.

What the top industry advisors are saying about us.

Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
Get the report

Cheetah Digital named a Challenger in 2022 Gartner®️ Magic Quadrant™️ for Multichannel Marketing Hubs

Get the report

Cheetah Digital named a Preferred Vendor

Get the report

Cultivate customer connections
with Cheetah Digital Relationship Marketing

From acquisition and engagement to retention and loyalty, Cheetah Digital helps you foster real relationships while growing your audience and reaching customers across channels in the moments that matter.

Share love icon

What does the Cheetah Difference look like for our clients?

Scroll to Top