Next Best Experience
Deliver the right experience to the right customer in real-time.
With tightening consumer data privacy regulations, brands must now make a major shift in their personalization strategy to leverage zero-party or first-party data for targeted value exchange. As per the Marigold Engage+ survey, 92.5% of respondents moderately or very much agree that one-to-one personalization will be important, but only 4% of the brands have a sophisticated collection and use of zero-party data to personalize marketing efforts.
Next Best Experience would allow marketers to leverage unique capabilities across Cheetah Real-Time Personalization and Marigold Grow solutions and provide them with new opportunities for real-time onsite acquisition, enrichment, and engagement.
Download this data sheet to see how Next Best Experience helps marketers to build a zero-party or first-party data strategy by collecting consumer data through relevant experiences at the right moment and in real-time.
American Airlines Uses Zero-Party Data for Personalized Offers that Increase Revenue
The world’s largest airline carrier revolutionized from ‘batch and blast’ email to a strategy rooted in delivering personalized, real-time offers based on self-reported data preference data. This led to 50% open rates, 84% conversions, and ultimately a $50 lift in revenue per customer.Watch now
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