Next Best Experience

Deliver the right experience to the right customer in real-time.

With tightening consumer data privacy regulations, brands must now make a major shift in their personalization strategy to leverage zero-party or first-party data for targeted value exchange. As per the Marigold Engage+ survey, 92.5% of respondents moderately or very much agree that one-to-one personalization will be important, but only 4% of the brands have a sophisticated collection and use of zero-party data to personalize marketing efforts.

Next Best Experience would allow marketers to leverage unique capabilities across Cheetah Real-Time Personalization and Marigold Grow solutions and provide them with new opportunities for real-time onsite acquisition, enrichment, and engagement.

Download this data sheet to see how Next Best Experience helps marketers to build a zero-party or first-party data strategy by collecting consumer data through relevant experiences at the right moment and in real-time.