Deliver hyper-personalization at scale with a marketing rules engine
For more than a decade, marketers have struggled to achieve more effective and relevant personalization for consumers in the moments that matter. Personalization strategies have often resulted in uneasy moments for consumers and data privacy concerns. Brands must be able to harness ever-changing consumer behaviors and interaction data to respond in real-time across any channel or touchpoint without being too invasive.
Cheetah Decisioning, a marketing rules engine within the Marigold Engage+, can enable marketers to deliver the next best campaign for every consumer based on their demographic and behavioral data. Marigold Engage+ Decisioning capabilities provide a revenue uplift of at least 25% by analyzing millions of decisions per hour and delivering millions of personalized emails per day.
Download this data sheet to see how Cheetah Decisioning helps marketers to deliver the next best campaign for every consumer based on available demographic and behavioral data.
American Airlines Uses Zero-Party Data for Personalized Offers that Increase Revenue
The world’s largest airline carrier revolutionized from ‘batch and blast’ email to a strategy rooted in delivering personalized, real-time offers based on self-reported data preference data. This led to 50% open rates, 84% conversions, and ultimately a $50 lift in revenue per customer.Watch now
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