Branching Logic

Engaging users with personalized experiences and a targeted value exchange

With tightened data and privacy controls, brands face a challenging cookieless future tied to first party data and compliant acquisition strategies. Marketers need to make efforts to ask the customer directly about their needs, preferences, and purchase intentions. In exchange, today’s consumers seek personalized offers and recommendations with meaningful experiences at speed and scale.

Branching Logic within Cheetah Experiences is one such capability that empowers marketers to acquire zero- and first-party data and deliver relevant experiences driven by user inputs. The capability allows marketers to adapt questions asked based on the user’s specific interest or situation.

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Download this data sheet to see how Branching Logic enables marketers with more sophisticated way to collect relevant and very granular data for further personalization efforts and more targeted value exchange.

American Airlines Uses Zero-Party Data for Personalized Offers that Increase Revenue

The world’s largest airline carrier revolutionized from ‘batch and blast’ email to a strategy rooted in delivering personalized, real-time offers based on self-reported data preference data. This led to 50% open rates, 84% conversions, and ultimately a $50 lift in revenue per customer.

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Reimagine Your Welcome Program and Move Away From Preference Centers, Using Digital Experiences

Understand how incorporating digital experiences into your ongoing email programs can increase revenue.

A recognized leader across the entire customer lifecycle.

What the top industry advisors are saying about us.

Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022
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Cheetah Digital named a Challenger in 2022 Gartner®️ Magic Quadrant™️ for Multichannel Marketing Hubs

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Cheetah Digital named a Preferred Vendor

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One single platform. A million marketing capabilities.

The Customer Engagement Suite consolidates marketers’ most important tools into a single platform that’s actually easy for marketers to drive. Acquire customer data, activate email, sms and in-app messaging & reward with emotional loyalty, all from a single interface.

A CDP that actually helps make sense of your marketing efforts.

Our Engagement Data Platform is an infinitely scalable CDP that ingests the data you need in the format you need. But you don’t need to be a scientist to analyze, segment and push audiences & action into your marketing channels.

Way more than metrics. Derive customer lifetime value.

The most important KPI’s aren’t based on lag measures alone. Get the metrics you need while machine learning helps you navigate predicted outcomes across all available channels. Execute on the outcome you want.