Engaging users with personalized experiences and a targeted value exchange
With tightened data and privacy controls, brands face a challenging cookieless future tied to first party data and compliant acquisition strategies. Marketers need to make efforts to ask the customer directly about their needs, preferences, and purchase intentions. In exchange, today’s consumers seek personalized offers and recommendations with meaningful experiences at speed and scale.
Branching Logic within Marigold Grow is one such capability that empowers marketers to acquire zero- and first-party data and deliver relevant experiences driven by user inputs. The capability allows marketers to adapt questions asked based on the user’s specific interest or situation.
Download this data sheet to see how Branching Logic enables marketers with more sophisticated way to collect relevant and very granular data for further personalization efforts and more targeted value exchange.
American Airlines Uses Zero-Party Data for Personalized Offers that Increase Revenue
The world’s largest airline carrier revolutionized from ‘batch and blast’ email to a strategy rooted in delivering personalized, real-time offers based on self-reported data preference data. This led to 50% open rates, 84% conversions, and ultimately a $50 lift in revenue per customer.Watch now
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