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Our insights and guidance to help marketers address the impact of COVID-19

Cheetah Digital announces actions to address spread of COVID-19

Here are our most recent efforts to ensure continuity of business. 

Addressing the impact

Tips and tools for developing your response plan 

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To Send or Not to Send: Messaging in the Age of COVID-19
Inboxes are getting flooded with emails about COVID-19 from everyone from restaurants to insurance providers. Here's what brands should consider before hitting send.
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Helping Your Loyalty Program Members Deal with COVID-19
Loyalty program members are loyal for a reason — they have a connection with you. During hard times, here are ways you can help and connect back with them.
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COVID-19 and the Opportunities Marketers Have Today, Tomorrow, and How To Get Stronger In These Difficult Times
In the middle of a crisis you may think about hiding until it's over, but for brands and organizations, right now is the time to reassess your tools, strategies, and partnerships.
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Want Your Emails Delivered During COVID-19? Stop Doing These 5 Things
Messaging is one of the best ways for brands to communicate with consumers during a time of crisis; that said, you don't want to damage your email deliverability by doing one of these 5 things.
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Until We Dine Out Again
Restaurants are one of the hardest-hit industries right now. Here's some advice and action restaurant brands can take today to be proactive in the face of a pandemic.
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SOS with SMS — A COVID-19 Resource We’re Probably Not Using Enough
While SMS has been around for quite some time, it is still an effective channel for communications that has the ability to reach a wide demographic.
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The Day All the Toilet Paper Went Home: Insights for CPG During the Pandemic
The CPG industry is in a different space than other brands right now. With sales skyrocketing, here's how CPG brands are taking on the challenge.
Finding Connection Through Publishers and Media — Telling the Stories of COVID-19
Paywalls are coming down and information is being shared. Here's how publishing and media brands are making sure important stories are easily accessible.

Insights and resources we're appreciating

Check out this list of our favorite posts we've bookmarked for this week and beyond. We hope they help you as much as they’ve helped us. 


We're here to help

Cheetah Digital employees around the globe are working hard to ensure everything continues as usual from their homes