Cheetah Digital Cookie Notice

Cheetah Digital uses cookies and similar tracking technologies such as pixel tags (“pixels”), device identifiers and local storage (collectively, “Tracking Technologies”) to provide an optimized and secure experiences to our website visitors. This notice provides you with information about how we use these technologies and how to control them for this website.

Quick Reference

What are Cookies and Similar Tracking Technologies?


How do we use Tracking Technologies on our website?


How do we use Tracking Technologies with Mobile Devices?


Why do we use these Tracking Technologies?


How can you control these Technologies?

What are Cookies and Similar Tracking Technologies?

• Cookies are small text files that a web browser uses to store data to make a website experience easier and faster. This technology only stores certain data, such as your website behavior, browser information and your perceived interests. Cookies are the primary technology that enables our advertising partners to display relevant ads to you.

There are different types of cookies, and they support a range of business needs. Important characteristics of cookies include the following:


  • First party cookies are cookies that are placed by Cheetah Digital when you visit our website.

  • Third party cookies are placed by a someone other than Cheetah Digital. Please note that we do not control the collection or further use of data by third parties.

  • Session cookies are temporary cookies that are erased once you close your browser while persistent or permanent cookies stay on your device until you manually delete them or until your browser deletes them based on the duration period specified in the persistent cookie file.

  • Strictly Necessary cookies are necessary to allow the technical operation of our website (e.g., they enable you to browse around our website and to use its rich features), and other critical operations such as security and consent management.

  • Performance cookies collect data on the performance of our website such as the number of visitors, the time spent on the website and error messages.

  • Functional cookies increase the usability of our website by remembering your choices (e.g. language, region, login, and so on).

  • Targeting/advertising and social network cookies enable us to promote our brand and products, and to engage in personalized marketing and advertising.

Please visit https://cookiepedia.co.uk/ or www.allaboutcookies.org for more information about this technology. 

• Tags, also known as "pixels", “web beacons” or "clear GIFs", are pieces of code or small electronic images (1x1), that are ordinarily not visible to website visitors and email recipients and may be associated with cookies on the visitors' browser or device. Pixel tags allow us to count users who have visited certain pages of the Site, to deliver branded services, to provide online advertising, and to help determine the effectiveness of promotional or advertising campaigns.

• Mobile device identifiers, also known as a universally unique ID or “UUID” are strings of characters that are incorporated into a device by its manufacturer and can be used to uniquely identify that device (for example an Advertising ID assigned to a tablet running the Android operating system). Different device identifiers vary in how permanent they are, whether they can be reset by users, and how they can be accessed. A given device may have several different unique device identifiers. Unique device identifiers can be used for various purposes, including security and fraud detection, syncing services such as a user’s email inbox, remembering the user’s preferences and providing relevant advertising.

• Local storage enables websites to store and retrieve data in a browser on a device. When used in “local storage” mode, the browser or device enables data to be stored across sessions (for example, so that the data are retrievable even after the browser has been closed and reopened). One technology that facilitates web storage is HTML 5.

How do we use Tracking Technologies on our website?

Cheetah Digital or our service providers use cookies, pixel tags and similar technologies to identify your browser or mobile device. Like many services, we use these technologies to track visits to and across our website, analyze trends, gather demographic information about our website visitors (such as age range or zip code), and administer our website. We may also use these technologies in connection with our business communications and promoting our brand on other websites.

Most web browsers automatically accept cookies, but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete your cookies or if you set your web browser to decline cookies, some features of the website and/or online services that you are using may not work or may not work as designed.

How do we use Tracking Technologies with Mobile Devices?

Tracking Technologies may be used for similar purposes on platforms where cookies are not available or applicable, such as mobile device identifiers for advertising. Most modern mobile devices running Apple, Android, and Windows operating systems provide mobile advertising identifiers. For example, we may use an advertising identifier such as the Identifier Advertiser (“IDFA”) on iOS devices and the Advertising ID on Android devices where cookies are not available.

In addition to mobile device identifiers we may also collect standard device-specific information such as your operating system, hardware version, device settings, file and software names and types, and unique device identifiers. This helps us measure how the website is performing and improve the usability of the website on your particular device.

Why do we use Tracking Technologies?

We use Tracking Technologies for a variety of reasons, such as allowing us to show you content that’s most relevant to you, measurement and customization, improving our products and services, and helping to keep our website secure. While specific names of the Tracking Technologies that we use may change from time to time as technologies evolve or we update our website, our use generally falls into the below categories:

• Security and integrity. Security is important to us. We use technologies which help keep our website safe for our employees and online visitors by supporting and enabling security features. For example, we use security cookies to authenticate users, prevent fraudulent use of login credentials with our product portals, protect user data from unauthorized parties and to help us fight spam and phishing attacks.

• B2B sales enablement. We are a business-to-business company and use technologies that help us engage our prospective clients and help move our sales process along.

• Content personalization. We use features which help us deliver personalized content and change the way the site behaves or looks based on your expressed preferences and interactions with certain content on our pages.

• Embedded media. We use embedded content, such as for online chat, streaming videos, or for job applications. Embedded content providers may use their own pixels and cookies. We do not have control over the placement of cookies on other websites and platforms, even if you are directed to them from our website.

• Performance management. We use cookies and like technologies to ensure our website is performing at a high level, such as by understanding how quickly our Site loads for different users. For example, performance cookies help us route traffic between servers and understand how quickly certain pages load for different people and if they receive error messages from certain pages.

• Measurement and analytics. We use analytics cookies to understand how our website visitors use and engage with Cheetah Digital, and to help us optimize the website experience. For example, by letting us know which pages are most popular. At times we may work with third parties to track and analyze usage and volume statistical information from individuals who interact with us online or download our promotional content. The cookies we use to collect information and report website usage statistics do not directly identify individual visitors unless that individual has voluntarily fills out a contact form, subscribes to our marketing communications, or otherwise provides us with their contact details which we may associate to analytics data.

• B2B marketing and advertising. From time to time, we may partner with third parties to show you ads for Cheetah Digital products and services on our website and on third-party sites, and to track the performance of our advertising efforts. Our service providers may use cookies or similar technologies in order to provide you advertising based upon your browsing activities and interests.

How can you control Tracking Technologies?

1. Cookie Settings Tool. The Cheetah Digital Cookie Settings Tool can be utilized to customize your cookie preferences. The tool will record when you have consented to our cookie policy and will ask for consent again every 90 days to ensure users stay up-to-date with changes to our cookie and privacy policies. The consent tool specifically controls Targeting (Advertising) cookies, Functional cookies, and Performance cookies set by using our primary public website (www.cheetahdigital.com). Strictly Necessary cookies cannot be disabled, nor can the tool be used to block cookies on third-party websites linked from our website. To view the vendors we partner with and the kinds of cookies they set, or to update your privacy settings, please click this button:
   
   Cookie Settings
    

2. Using Your Browser or Device Settings. Many of the cookies used on our website and through emails can be enabled or disabled through your browser or mobile device. For example, to disable cookies through your browser, follow the instructions usually located within the “Help,” “Tools” or “Edit” menus in your browser. Please note that disabling a cookie or category of cookies does not delete the cookie from your browser unless manually completed through your browser function.


3. AdTech Industry Tools. We and our partners adhere to the Digital Advertising Alliance (DAA) Self-Regulatory Principles. You can opt-out of online targeted advertising from companies participating in the DAA program through the DAA Consumer Choice page, which is available in versions for desktop and mobile browsers. The DAA also offers a separate choice tool for the collection of cross-app data on mobile devices for online targeted advertising and other applicable uses. You can install the DAA's AppChoices app. European residents may opt-out of targeted advertising using the IAB Europe opt-out platform. Please note you may continue to receive generic or non-personalized ads even after opting out.