Cheetah Digital, we’re gr-r-reat!

CPG/FMCG & grocery brands are awash with data, but it’s fragmented from all manner of sources. Consumers engage with brands on multiple channels. Still, data like analytics, email, mobile, campaign management, point-of-sale, and social resides in disparate systems. If a marketer can’t efficiently store and unify data in one place, it will inhibit their ability to put it to work and drive value from it. It will hamper efforts to deliver a truly personalized customer experience.

As the cookie crumbles, one way to compensate for the potential loss is for CPG/FMCG & grocery brands to build and leverage their first-party data asset. With less third-party information available for purchase, marketers have a unique and largely untapped opportunity to capture and activate consented consumer data. It’s not the all-encompassing answer, but it is what you can start doing now while the ecosystem figures out a long-term solution.

CPG/FMCG and grocery loyalty today is built around the transaction. But in the digital age, rewarding someone only after they buy something, even when it’s something they purchase regularly, is too late. Instead, incentivize somebody to think of your product or marketplace as where they want to buy and then reward them when they do. Don’t just dabble. Create a customer-centric program.

Cheetah Digital enables CPG/FMCG and Grocery brands to generate a single customer view that helps marketers understand and anticipate customer behavior. They can continuously enhance and refine this view to inform their cross-brand initiatives. Lower costs and reduce risks by consolidating marketing tech stacks onto a single platform. Deliver relevant and targeted email, mobile, web, push, in-app, social, and point-of-sale messaging, all underpinned by a single data layer.

CPG/FMCG and Grocery brands can control their data by collecting it in a permission-based way. Use interactive experiences to turn unknown consumers into known ones, connect directly with them, and learn more about their preferences. Bridge the online and offline worlds with on-pack coupons to be redeemed digitally. Drive revenue by building lasting relationships by delivering value exchange throughout the entire customer lifecycle. 

Weave personalization into your marketing efforts by treating consumers as individuals - it’s what shoppers expect from CPG/FMCG and Grocery brands whose products they regularly purchase. Find them on their channel of choice, serve recommendations unique to them, and trigger the right actions. Create loyalty or customer programs to personalize offers and integrate with POS systems to learn more about purchase history. Utilize more data directly from your retailer partnerships.