Signals

Investing in a relationship marketing solution can provide a world of value, including a decrease in marketing spend, an increase in labor efficiency as well as a positive impact to top line revenue.

Brands as large as PepsiCo aim to collect as much consumer data as possible and then scale that across their brands to deliver exceptional experiences. Seamlessly activating that data is hard, and technology is only part of the solution. 

When it comes to walking the line between personalization and creepy marketing, Forrester Analyst Stephanie Liu is the expert. Stephanie specializes in marketing and privacy, and a focus on the balance between privacy, trust and consumer expectations. In this session, she’ll explore how the death of the cookie, otherwise known as data deprecation, will disrupt how many marketers operate – and how zero-party data is the solution many marketers are looking for.