Countless consumer surveys show that consumers care. Even in these times of economic flux, ethical consumer spending continues to rise, as modern consumers use their wallet to let brands know they care about its corporate footprint, stance on environmental issues, where they spend advertising dollars and political associations. So as consumers seek to align themselves …
Speaker: Pierre DeBois Founder, Zimana Pierre DeBois is the founder of Zimana, a small business analytics consultancy that reviews data from Web analytics and social media dashboard solutions, then provides recommendations and Web development action that improves marketing strategy and business profitability. He has conducted analysis for various small businesses and has also provided his …
Click To Tell It On The Mountain: The Evolution of Cultural Marketing Signals Read More »
Loyalty can no longer be a discount program that sits as a silo; it has to be the heart of how your brand brings a value exchange to consumers in return for their data, engagement, and purchases over time. Register for this session and hear from leading loyalty marketers as they discuss how to make …
How Loyalty Can Drive a Customer Engagement Strategy Read More »
Join Ian Dewar, Global Director Consumer Analytics at VF Corp, as he leads a visual session showing how they use consumer data driven by Cheetah Loyalty to build customer profiles and behavioral predictions. Many customers of Vans, The North Face and Kipling are huge fans of the core product like Vans Old Skool shoes, The …
The Jacket You Didn’t Know You Needed; A Chat with Ian Dewar of VF Corp Read More »
Humor is the language of culture change, and at Cheetah we don’t do boring. So we recruited Tom Fishbourne; one of the funniest people in marketing, to deliver a session that will leave you laughing out loud, but also thinking about how you can implement cultural change to empower and inspire your team. Join this …
