Zero-Party Data
Grow your zero-party database
If you’re basing your marketing efforts on inferred customer preferences, you’re not delivering the experiences customers expect. We provide the tools and infrastructure needed to collect millions of data records without the use of technical resources, putting the power of interactive experiences directly in marketers’ hands. With our support, you can truly understand your customers' wants and needs, and activate campaigns based on their self-reported data.
Put your zero-party data to work
Collecting zero-party data is only the first step. Activating it across every channel where you interact with customers is the true value of our data acquisition tools and strategies. Housed in our engagement data platform, you can put your collected zero-party data to work across any of our solutions in just a few clicks, ensuring every message you send or experience you create directly reflects your customers’ personal preferences and information.
We can help you seamlessly acquire zero-party data — and activate it across any digital platform in real-time.
Proven data security
We have the tools, technologies, and processes necessary to collect and activate enterprise-scale data — and to protect it, too. With over 20 years’ experience, we don’t just follow best practices, we are helping to define them. We comply with all industry regulations to safeguard your brand’s integrity and your customers’ privacy, including the EU General Data Protection Regulation (GDPR) and SOC 2 Type 2.
Collect valuable zero-party data
Every time a customer comes in contact with your brand is an opportunity to create a more complete picture of who they are. Our strategic services team is here to ensure every touchpoint across your customer lifecycle is poised to collect your customers’ valuable zero-party data and activate that data in the form of more personalized, targeted communications in the future.
