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Vodafone Drives First-Party Data Capture From High-Speed Timed Quiz
Vodafone Albania engaged soccer fans and collected essential zero-party data in their latest high-speed, timed quiz that tested the biggest fans on their knowledge of soccer.
10 Ways to Get on Customers' Nice List
While Santa is making his list and checking it twice, customers are deciding where to spend their valuable holiday budgets. These 10 tips can help brands be on their best behavior this time of year.
No Reservations: Loyalty Lessons for FinServ Brands From the Hospitality Industry
With a little help from the hospitality industry, FinServ brands can serve up loyalty programs that inspire deeper, lasting connections with their customers.
P&G: Online Walled Gardens Are Here to Stay; It’s Time to Leverage Zero-Party Data
As the "walled gardens" of social media platforms and search engines continue to guard their data and metrics, it's up to marketers to find a better way to gather data.
Cheetah Digital Named a Strong Performer in Cross-Channel Campaign Management
Forrester Research has named Cheetah Digital a “Strong Performer” in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q4 2019.
What’s the secret to creating lasting loyalty?
Creating personalized experiences that resonate with customers is an important task for any brand that wants to establish a loyal customer base. In our latest guide, we'll show you how.
Reach Customers When and Where It Matters With Triggered Messages
Today, customers expect personalized messages from brands and they want those messages to include useful and relevant information in real-time.
Hallmark Channel Teams Up with Balsam Hill to Launch Annual Reveal Campaign
Using Cheetah Experiences’ countdown reveal feature, Hallmark Channel is driving anticipation and first-party data collection with exciting seasonal prizes up for grabs along the way.