Cheetah Digital has made it easier for the world's biggest brands to create loyal customers for over 20 years. Advances in technology and increased access to customer data have impacted the way marketers design and deliver loyalty programs. And with consumers more empowered than ever before, retaining their loyalty is one of the hardest challenges marketers face.
Now more than ever, marketers know that loyalty is more than just a program they run. Loyalty is an outcome. It is created by delivering exceptional customer experiences that are highly targeted and contextualized at every interaction point.
Today I am proud to announce that Cheetah Digital has been named a leader in Forrester Research’s The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 report. We think this recognition validates that marketers truly desire a loyalty solution that provides a winning combination of infinite flexibility, unique programs, and solution breadth. More so, a loyalty technology that allows them to boost revenue with higher repeat customer frequency, maximize average order value by increasing customer spend, and expand their brand’s reach with greater advocacy.
[Cheetah Digital] customers are very satisfied with the platform’s current capabilities — especially its segmentation and member data management capabilities and Cheetah Loyalty’s willingness to quickly and affordably add capabilities to the platform when they don’t have them.
If you’re unfamiliar with our Cheetah Loyalty product, it’s a new addition to our product offering. With Cheetah Loyalty, marketers can orchestrate complex activities and behaviors between a brand and its customers, driving meaningful engagement at every touchpoint. We help simplify this process by providing the technology and expertise needed to manage enterprise-scale data, deliver complex channel execution, and achieve advanced states of loyalty between brands and customers.
I encourage you to visit the Cheetah Loyalty page on our website to learn more about how we are helping enterprise B2C marketers around the globe achieve lasting customer relationships.
Being named a loyalty leader, in our opinion, is a reflection of our dedication to marketers and reaffirms our commitment to driving exceptional results for our clients. On behalf of Cheetah Digital, thank you to our employees and to our clients for their partnership.
To learn more about why Cheetah Digital is a loyalty leader please check out the report available here.
As the EVP of Global Marketing at Cheetah Digital, Judd Marcello oversees a global team that is responsible for all aspects of the brand, demand generation, digital marketing, corporate communications, and sales development. A marketer at heart, Judd has more than 20 years’ experience delivering high-impact B2C and B2B marketing leadership in the software, consumer packaged goods, consumer electronics, and food and beverage industries across the United Kingdom, Americas, Australian, and European markets. Prior to joining Cheetah Digital, he held senior marketing roles at several companies, including Canon, Salesforce, ExactTarget, and Smartling. Judd is a husband, a dad, and spends most of his time spinning old blues, soul, and country records. To Judd, dedicated to marketers means that everything Cheetah Digital does as a brand is geared towards inspiring marketers to think bigger, be bolder, and achieve loftier goals.