Personalization is the buzziest of terms for marketers this year for good reason — it’s absolutely essential for effective marketing campaigns. More than half of consumers (71%) say they experience frustration when marketing is not personalized to them. And marketers are trying to deliver personalized campaigns but 83% of them shared that personalization is not just hard, but the biggest challenge they face.
Why is personalization so hard? As regulations around privacy and data become increasingly strict, it’s harder for marketers to get the data they need for personalization. On top of that, browsers have started blocking third-party tracking cookies and it’s no wonder marketers are left feeling empty-handed when it comes to personalization efforts.
Navigating privacy and personalization
It’s the age of privacy and marketers must understand how to navigate it. But we can help. In our latest webinar, How to Drive Rich Personalization at Scale, Marigold Engage+’s Chief Marketing Officer Richard Jones is joined by the CEO of Audience Sherpa Tim Glomb (formerly of Bowtech) to discuss the personalization and privacy challenges marketers face today.
This on-demand webinar will cover everything you need to know to get up to speed and beyond on modern personalization efforts, including:
- How to increase personalization in a world where privacy is becoming critical.
- Why offering interactive experiences to consumers can lead to a value exchange between the brand and its customers.
- How Bowtech became a leader in the archery market with a strategy focused on zero-party data and hyper-personalization.
- See examples of brands across varied industries obtain tangible audience insights and deliver true personalization
Dive into personalization and learn about successful, real-world campaigns in the How to Drive Rich Personalization at Scale webinar, available to watch right now.
