To get front-and-center of its millennial target demographic and capitalize on the mass engagement surrounding the summer’s hottest U.K. TV show, VOXI built an engaging augmented-reality villa experience hosted in Snapchat. Snapchat users could start exploring the AR experience by unlocking the VOXI Villa lens, before selecting the “Apply Now” call-to-action button for the chance to win an exciting prize package.
Marketing campaign objectives
- Increase dwell time in the VOXI Villa Snapchat Portal Lens
- Drive awareness around the VOXI proposition of endless social media data
- Boost first-party data capture and marketing opt-ins
Micro-experience solution
Using Marigold Grow, VOXI created a micro-experience form that was seamlessly integrated within the Snapchat AR experience, enabling users to submit their personal details whilst staying within the Snapchat environment.
For the exciting chance to win a once-in-a-lifetime vacation, staying in a luxury villa in Mallorca with seven friends, participants could use Snapchat’s simple auto-fill functionality to easily submit their personal details in the form provided.
Participants were also able to select the checkbox to order a free VOXI SIM card, and could opt-in to receive the latest offers, news, and giveaways from VOXI before submitting their entry.
Results
- 75% opt-in rate
Personalization is not a “nice to have” for marketers anymore. Learn how the zero-party data path can put brands on their way to a better relationship with consumers.
