To get front-and-center of its millennial target demographic and capitalize on the mass engagement surrounding the summer’s hottest U.K. TV show, VOXI built an engaging augmented-reality villa experience hosted in Snapchat. Snapchat users could start exploring the AR experience by unlocking the VOXI Villa lens, before selecting the “Apply Now” call-to-action button for the chance to win an exciting prize package.
Marketing campaign objectives
Increase dwell time in the VOXI Villa Snapchat Portal Lens
Drive awareness around the VOXI proposition of endless social media data
Boost first-party data capture and marketing opt-ins
Using Cheetah Experiences, VOXI created a micro-experience form that was seamlessly integrated within the Snapchat AR experience, enabling users to submit their personal details whilst staying within the Snapchat environment.
For the exciting chance to win a once-in-a-lifetime vacation, staying in a luxury villa in Mallorca with seven friends, participants could use Snapchat’s simple auto-fill functionality to easily submit their personal details in the form provided.
Participants were also able to select the checkbox to order a free VOXI SIM card, and could opt-in to receive the latest offers, news, and giveaways from VOXI before submitting their entry.
75% opt-in rate
Personalization is not a "nice to have" for marketers anymore. Learn how the zero-party data path can put brands on their way to a better relationship with consumers.
Jessica is a Marketing Coordinator and Content Writer for Cheetah Digital. After graduating from the University of East Sussex with a first class degree in Marketing and Business Management, Jessica has spent the next part of her career helping brands connect with modern consumers through interactive experiences that capture zero-party data. When not busy in the tech space, Jessica enjoys cooking new cuisines, and training with the Cheetah Digital Run Club.