To boost first-party data acquisition among followers and soccer fans, Vodafone Albania published an engaging, timed quiz activation to its Facebook page using Marigold Grow. Followers can make their way through the high-speed trivia quiz to test their knowledge and find out how much they really know about Albanian soccer in return for the chance to win an exciting prize package. The pressure is on!
Marketing campaign objectives:
- Expand Vodafone’s CRM database among the Albanian market by driving first-party data acquisition
- Test Facebook followers’ soccer knowledge using a fun, time-limited experience
Timed quiz solution
As the soccer season gets into full flow, Vodafone Albania is driving engagement among its Facebook audience in its latest trivia quiz. With just 20 seconds on the clock per question, participants are in a race against time to answer the three given questions in an attempt to showcase their soccer knowledge and score top marks.
From knowing where the Albania-France match will take place to naming the current coach of the Albanian national soccer team, fans can make their way through the quiz before submitting a small amount of PII data within the form provided. After accepting the terms and conditions and submitting the form, participants are directed to the confirmation page to receive their quiz score.
To incentivize participation, Vodafone Albania is giving 20 lucky participants two free tickets to watch Albania vs. France, the ultimate prize for any Albanian soccer fan!
If you’d like to learn more about how to use Marigold Grow for the ultimate giveaway, contact us.