User-generated content (UGC) campaigns exploded last year, and it’s already shaping up to be another great year as brand marketers inspire us yet again, while consumers engage, create and share their authentic and persuasive content by the bucket load. So, we thought we’d better let you take a look at some already.
Without further ado, check out these great user-generated content campaigns that were launched using Marigold Grow:
Microsoft Lumia – #MakeItHappen
Throughout December, Microsoft Lumia helped 31 people from all over the world complete 31 New Year’s resolutions via their user-generated content submissions. Each winner was given a Lumia device, with an array of apps at their fingertips to help #MakeItHappen.
The originality of this campaign wowed us, so we were delighted when Microsoft Lumia launched phase two, asking followers what they wanted to fulfill by sharing their hopes and dreams on this engaging social hub.
Yahoo!7 – How do you Tim Tam?
Yahoo!7 launched a fun and exciting user-generated content campaign in association with chocolate brand Tim Tam on Instagram. To get involved, customers posted photos of how they simply enjoy Tim Tam using the #timtamzumbo hashtag.
A whole host of submissions were curated and featured on a social hub, where customers had the chance to win seven nights in Paris for two. This certainly was a fun way to add some flavor to Instagram and generate lots of interest along the way.
Universal Music – Jermain Jackman Quiz
Ahead of Jermain Jackman’s debut album release, Universal Music created a series of social activations, including a ‘How Will I Know’ Jermain quiz, a social hub (showcasing the best user-generated content), a video hub, newsletter sign-up, and exclusive music downloads, which gave every incentive for fans to engage and initiate conversations around the release. Plus, one lucky participant had the chance to win a Nokia Lumia 930 and Monster Clarity HD headphones. Not bad going!
Three – Feel at Home #Holidayspam
Three came up with the perfect idea to make their customers feel at home when using their phone abroad by allowing them to use it at no extra cost. They set-up unique experiences at 18 vacation destinations around the world for customers to upload and share UGC #holidayspam photos (at no extra cost) via Instagram and Twitter, plus the chance to win an amazing holiday. They really did manage to please their customers and make a whole lot more.
Here’s a short video that gives a sense of the engagement and fun built by the Three campaign (in association with Mpora) from Verbier, Switzerland.
UFC – World Tour
UFC captured their followers’ exhilarating Twitter conversations surrounding the highly anticipated UFC 189: Aldo vs McGregor World Tour with their #UFC189 social hub. With plenty of inspiring user-generated content submissions, the chance to purchase tickets to the live fight, as well as a selection of videos to get viewers feeling the buzz during the build up to the big event, this social hub is definitely one not to be missed.
Peet’s Coffee & Tea – #PeetsBoldlyGoes Photo Contest
Peet’s Coffee & Tea partnered with The North Face to create a prize pack fit for any coffee-loving explorer by setting up a user-generated content photo contest and social hub on their website. They simply asked their followers to upload a Peet’s-fueled adventure photo directly via the website or Instagram using the hashtag #PeetsBoldlyGoes. In return, participants had the chance to be featured on the social hub and win a selection of premium Peet’s and The North Face products. What’s more, shoppable product links for both brands were purposely positioned on the page to drive sales conversions.
CamelBak – #LivingColorful Sweepstakes
CamelBak decided to brighten things up by asking their customers to get creative and submit a photo through Instagram or Twitter, using the #LivingColorful hashtag to show how they use their CamelBak bottle. The best part was that CamelBak featured all entries on their social gallery on a dedicated microsite where they were neatly filtered by popular product colors. This colorful and compelling user-generated content on the social hub also gave visitors the opportunity to click on a ‘Shop by Color’ call-to-action, which led to a dedicated product page. To incentivize participation, an Apple Watch Sport, CamelBak bundle, plus other fantastic weekly prizes were up for grabs. As a result of the campaign, CamelBak managed to grow their Instagram followers by 22% and had a 19.92% increase in bottle sales.
Clarks – Blog Style
Clarks have brought together eight passionate bloggers from Central Europe to reveal how they wear their Clarks from the new Spring/Summer 2015 collection. Clarks also want their advocates to join in the blogging experience by uploading UGC of their Clarks shoes using the hashtag #shoesie and #clarks to Pinterest, Twitter, and Facebook. They can also get involved by submitting their photos or videos directly through the Clarks website, where in return, participants could win a pair of shoes of their choice!
Blizzard Entertainment, Game Product Launch #NexusCalling
In the run-up to the launch of their latest game, ‘Heroes of the Storm’, Blizzard Entertainment implemented an all-encompassing digital countdown campaign featuring a YouTube teaser video, social hub, and live-streamed celebration event. To get involved, participants can sign-up using Facebook, Twitter or Google+, and upload a photo where they’ll see themselves getting warped into the Nexus character. Best entries are being showcased on the website’s social hub, along with other #NexusCalling user-generated content conversations. Plus, entrants have the chance to be featured in the live-stream celebrations.
Costa – #ShakeUpSummer Instagram Video Contest
Video content has exploded on social in 2015, and Costa Coffee was ready to take full advantage to celebrate the launch of their new Ice Coffee shake this summer by asking consumers to upload a video to Instagram demonstrating their shake. All the best entries with the hashtag #ShakeUpSummer were then curated and featured on an engaging social hub. Plus, to incentivize participation, there was the chance to win a summer essentials bundle including an iPad Air 2, a £250 designer sunglasses voucher, Beats by Dre headphones and much, much more. Costa also launched phase two of the campaign, with #ComeOutAndPlay.
National Geographic – #WanderlustContest Photo Contest
In partnership with Honda, National Geographic asked their followers to capture user-generated content of unforgettable people, amazing sights, and life-changing experiences from their travels around the world. Fans simply had to upload a photo to Instagram using the hashtag #WanderlustContest for the chance to win a 7-day Yosemite National Park Photo Expedition for two, with a renowned National Geographic photographer! On the website, wanderlusters also got to check out the social hub of inspiring #WanderlustContest entries. Take a look here, and get ready to be amazed by the winning entry.
POWSTER & StudioCanal – #WAYFSummer
To celebrate ‘We Are Your Friends’ hitting the big screens, StudioCanal created a fun photo competition, asking fans to share their favorite summer moments. Viewers simply had to upload a photo via Facebook, Twitter, or Instagram using the hashtag #WAYFSummer to get their image featured on the website’s bustling social hub and have the chance of winning a weekly prize. To maximize entries, the competition was accessible via the popular mobile app Shazam, on the outdoor campaign, TV campaign, and in-cinema standees.
Microsoft – Windows 10 Launch
To grab consumer attention and encourage conversions for the launch of Windows 10, Microsoft created a captivating rich media landing page with smart interactive elements. As part of their social content strategy, they embedded a social hub curated with persuasive and reloadable user-generated content from Instagram and Twitter, so users could experience the new software. Plus, to encourage advocacy, visitors have the ability to share this content via Pinterest, Facebook and Twitter.
Discovery and Dunkin’ Donuts – #DDSharkweek
To help celebrate Shark Week, Discovery partnered with Dunkin’ Donuts to launch a multi-channel photo sweepstake campaign, “Take a Bite, Take a Pic”. Fans simply had to take a picture of themselves sinking their teeth into a shark-inspired donut, and share it via Twitter or Instagram, using the hashtag #DDSharkWeek. To maximize campaign exposure, the most awesome contestant photos’ were featured on Discovery Channel’s “Shark After Dark” program, where viewers were encouraged to visit www.SharkWeek.com/Dunkin, to enter and vote for their favorite on the campaign’s social hub. Plus, winning UGC entries were also featured on a Dunkin’ Donuts digital billboard in Times Square.
