With Gurdeep Rooprai, Cheetah Studio Team.
One of our favorite quotes from the recent Forrester Wave for Email Marketing Service Providers, Q2 2020 — in which Cheetah Digital by Marigold was named a Leader — was the following:
With that in mind Gurdeep “G” Rooprai, a key member of our Client Services org dropped by to discuss four new custom apps now available in Marigold Grow: Spin to Win, Pairs Game, Team Selector, and Customer Image Generator.
Keep in mind that these apps are all great examples of ways that brands can:
- Acquire new names into their databases
- Further enrich existing customer profiles
- Provide different gamification elements to keep all comers engaged
These are also activations that can be quickly rolled out across brands and markets with relatively minimal effort on the customer side. The following are all available now, for both existing and new brands to have configured into their accounts.
Below you’ll find a video in which G takes you through these new Studio apps, alternatively, you can read the write-up below and LIVE links under that.
Spin to Win
Bring Vegas, minus the heat, directly to your customers. Users can try their luck by pulling the handle to see if they win big on the Spin to Win experience. Spin wheels can be customized to include any customer provided imagery across three reels. Spin to Win is based on the odds set within the Cheetah Instant Win mechanic.
Pairs game
The classic “matching game” brought to life digitally! Test the memory of your visitors whilst helping to drive data acquisition and engagement among new and existing customers. Scores can be shared on social, web, and email channels.
Team Selector
Save the Last Dance. Hugely popular with sports teams and associations, this experience allows participants to build and select their own custom dream team based on predefined selections. They can then share their squad via social, web, and email channels.
Custom image creator
A hugely popular custom app that enables brands to create unique user-generated content (UGC) with their customers. Users can select their own stickers, frames, and a number of other design elements to create a unique piece of UGC the brand can leverage. Using a selection of pre-defined design elements, brands can maintain design integrity and still engage their customers in a fun way.
All of these Experiences would compliment many diverse use cases across the Customer Engagement Suite; from fueling the Engagement Data Platform, enhancing cross-channel Messaging campaigns, and broadening current Loyalty programs. Contact your Success Manager or Services contact for more details.
For more of the same why not check
out other episodes of Uncaged Wisdom?
