With Armand Castro, Senior Solutions Consultant at Cheetah Digital.
Armand is joining Kayla and Julian to talk about the evolution of Cheetah Digital from the perspective of someone who has lived it on the front line since 2011; managing clients, building campaigns, and presenting our offerings to new prospects. In this podcast we will be taking you through the growth and development of Cheetah Digital, highlighting two “a-ha!” movements in particular. Get thinking 4th-dimensionally.
Armand is also joined by Muddy Waters, Dr. Emmett Brown (his second appearance), and his sporting idol Roger Federer.
1:35 to 6:35 – Armand discusses how he ended up in the world of email marketing and ultimately working for CheetahMail.
7:35 to 16:34 – Moment of Inspiration / A-HA! #1 – Cheetah’s move from a flat file to relational database (CheetahMail to Messaging) and how it helped Armand better support his clients by offering more. Resource.
16:50 to 27:45 – Moment of Inspiration / A-HA! #2 – The Customer Engagement Suite. Armand takes us through how all the components of the CES – Messaging, Loyalty, and Experiences, all came together around the Engagement Data platform.
27:58 to 30:33 – An ode to the GOAT that is Roger Federer.
For more of the same, why not check out the
other episodes of Uncaged Wisdom in the series?