With Armand Castro, Senior Solutions Consultant at Marigold Engage+.
Armand is joining Kayla and Julian to talk about the evolution of Marigold Engage+ from the perspective of someone who has lived it on the front line since 2011; managing clients, building campaigns, and presenting our offerings to new prospects. In this podcast we will be taking you through the growth and development of Marigold Engage+, highlighting two “a-ha!” movements in particular. Get thinking 4th-dimensionally.
Armand is also joined by Muddy Waters, Dr. Emmett Brown (his second appearance), and his sporting idol Roger Federer.
Highlights include:
1:35 to 6:35 – Armand discusses how he ended up in the world of email marketing and ultimately working for CheetahMail.
7:35 to 16:34 – Moment of Inspiration / A-HA! #1 – Cheetah’s move from a flat file to relational database (CheetahMail to Messaging) and how it helped Armand better support his clients by offering more. Resource.
16:50 to 27:45 – Moment of Inspiration / A-HA! #2 – The Customer Engagement Suite. Armand takes us through how all the components of the CES – Messaging, Loyalty, and Experiences, all came together around the Engagement Data platform.
27:58 to 30:33 – An ode to the GOAT that is Roger Federer.
For more of the same, why not check out the
other episodes of Uncaged Wisdom in the series?
