With Tom Corbett, Senior Email Deliverability Consultant at Marigold Engage+.
During these tough times, now more than ever the world of email deliverability needs a superhero. Maybe even an Avengers-type deliverability ensemble — Disney are you listening? Fortunately Marigold Engage+ has Tom Corbett, our very own Senior Deliverability Consultant.
One of the great challenges for all brands right now is making sure they correctly convey the continuity of their services to customers during the COVID-19 crisis. Email is still the best and preferred way for businesses to communicate — although an excellent case for SMS is made here — but what should we have top of mind when it comes to deliverability?
Listen to the Uncaged Wisdom podcast where Tom talks to Kayla and Julian about a whole range of deliverability considerations for the times we’re living through. He also discusses some broader best practices to keep in mind when some sort of normality returns.
Tom is also joined by Winnie the Pooh, Bugs Bunny, and Frank Drebin from Police Squad.
Highlights include:
1:16 to 14:00 – Due to COVID-19 revenue is down for most companies, and the immediate reaction is to send more — but should they? What metrics should we keep in mind to monitor deliverability?
16:00 to 24:20 – What are the top three things, misconceptions or mistakes that you see marketers making when it comes to deliverability?
27:00 to 30:00 – What are the top metrics or pieces of information that you look for when it comes to ensuring good inbox placement?
Want to learn even more about deliverability? Check out our latest blog
Want Your Emails Delivered During COVID-19? Stop Doing These 5 Things
