With Tom Corbett, Senior Email Deliverability Consultant at Cheetah Digital.
During these tough times, now more than ever the world of email deliverability needs a superhero. Maybe even an Avengers-type deliverability ensemble— Disney are you listening? Fortunately Cheetah Digital has Tom Corbett, our very own Senior Deliverability Consultant.
One of the great challenges for all brands right now is making sure they correctly convey the continuity of their services to customers during the COVID-19 crisis. Email is still the best and preferred way for businesses to communicate —although an excellent case for SMS is made here— but what should we have top of mind when it comes to deliverability?
Listen to the Uncaged Wisdom podcast where Tom talks to Kayla and Julian about a whole range of deliverability considerations for the times we’re living through. He also discusses some broader best practices to keep in mind when some sort of normality returns.
Tom is also joined by Winnie the Pooh, Bugs Bunny, and Frank Drebin from Police Squad.
1:16 to 14:00 - Due to COVID-19 revenue is down for most companies, and the immediate reaction is to send more — but should they? What metrics should we keep in mind to monitor deliverability?
16:00 to 24:20 -What are the top three things, misconceptions or mistakes that you see marketers making when it comes to deliverability?
27:00 to 30:00 -What are the top metrics or pieces of information that you look for when it comes to ensuring good inbox placement?
Want to learn even more about deliverability? Check out our latest blog Want Your Emails Delivered During COVID-19? Stop Doing These 5 Things
Julian is the Senior Director of Client & Vertical Content for Cheetah Digital. Prior to this Julian was the Head of Customer Success & Account Management for Experiences in AMER. Over the past 10 years, he has been focused on making strategies and software really work for brands and the digital marketers trying to implement them. Englishman in NYC, Demo DJ, and the line is a dot to him. ¯\_(ツ)_/¯