We’re working from home these days, along with many other marketing teams. And though we’re making the most of it, let’s be honest — we could all use a little connection and inspiration these days.
Cheetah Digital and client Fleet Feet are excited to join the Women in Retail Leadership crew for their first-ever Women in Retail Virtual Lounge via Facebook Live!
On Tuesday, March 24th at 3 p.m. E.T, Cheetah Digital’s Jillian Dimoff will join Sara Wickman, Retail Marketing Manager at Fleet Feet, to talk about the value of focusing on consumer loyalty during these uncertain times with COVID-19.
The full event takes place March 23-24 on the Women in Retail Facebook page. Over two days, the Women in Retail team will host live fireside chats with rockstar women about personal journeys, career accomplishments, secrets to success, and more. Can’t join at a specific time? No problem, there will be both morning and afternoon sessions.
In addition to Sara and Jillian, the Women in Retail Virtual Lounge official schedule and speakers so far include:
Monday, March 23
11 a.m. EDT — Lauri Kien Kotcher, CEO, Hello Products
3 p.m EDT — Joelle Grunberg, Global Brand President, Sperry
Tuesday, March 24
11 a.m. EDT — Amy Shecter, CEO, GLAMSQUAD
3 p.m. EDT — Sarah Engel, Vice President Marketing and Creative Communications, Lilly Pulitzer
How can you watch it live? Make sure to quickly jump over to the Women in Retail Leadership Circle Facebook page, give them a ‘like’ and at 3 p.m. E.T, go to their page and click on the Facebook Live video where they’ll be streaming the conversation.
Kayla Siegmeier manages Cheetah Digital’s client-related content and strategic communications along with client advocacy and analyst relations. She has spent her career in B2C marketing with a focus on the development and execution of strategic loyalty programs, direct response, and brand marketing. She now brings that experience and passion for analyzing member behaviors to drive loyalty and engagement to Cheetah Digital, helping showcase the value of the Customer Engagement Suite to leading marketers through the stories of our clients. When not discussing the value of developing emotional loyalty, Kayla can be found enjoying the outdoors with her husband and two children.