Following from its recently launched Instagram social stories sweepstakes, Ski.com has published a brand new "Epic Dream Job" campaign to its website. Complete with a video application form, Instagram submission instructions, as well as a video gallery featuring the best entries so far, the online hub makes the perfect destination for all lovers of skiing and traveling!
Marketing Campaign Objectives
- Drive applications to find a suitable candidate to ski and travel the world on behalf of Ski.com
- Collect rich applicant data from form submissions and capture applicants’ personalities through video submissions
- Inspire applicants and entertain website visitors by showcasing authentic UGC
Dream Job Application Solution
With the majority of job applications typically associated with being time-consuming, tedious, and, well, plain boring, Ski.com is revamping the process with its newly launched Epic Dream Job application. Promising candidates the chance to travel across 7 incredible countries, including some of the world’s most iconic skiing destinations such as Canada, Switzerland, France, and Japan, as well as $10,000 and designer skiing gear. Those who love to travel and ski have every reason to get involved.
For the chance to be selected for the on-mountain dream job of a lifetime, participants must prepare by creating an application video of 60 seconds or less, explaining their interest in traveling and why they would love to be hired. To submit their video, participants can complete the form provided on the campaign page by also entering a video caption, their name and email address, and can choose to opt-in to keep informed of Ski.com’s Epic Dream Job and other ski vacation offers. Alternatively, participants can post their video application to Instagram, using the hashtag #EpicDreamJob as well as tagging @skicom.
To inspire further applications and entertain website visitors, Ski.com is also publishing the best video submissions to a gallery embedded within the campaign page. Visitors can browse and share their favorite content to their social channels, maximizing campaign awareness and driving further entries.
Jessica is a Marketing Coordinator and Content Writer for Cheetah Digital. After graduating from the University of East Sussex with a first class degree in Marketing and Business Management, Jessica has spent the next part of her career helping brands connect with modern consumers through interactive experiences that capture zero-party data. When not busy in the tech space, Jessica enjoys cooking new cuisines, and training with the Cheetah Digital Run Club.