To celebrate and promote the resorts that do après-skiing best, Ski.com is inspiring party-goers to submit their best après-ski photos to Instagram or Twitter, where they will be showcased on the Ski.com website for the public to vote for their favorites. To incentivize participation, Ski.com is even giving one lucky participant the chance to win an exciting Vail Closing Weekend trip giveaway!
Marketing Campaign Objectives
- Inspire authentic user-generated content (UGC) to promote top resorts for après-skiing and nightlife
- Use an incentive prize giveaway to maximize campaign entries
- Boost social engagement across Twitter and Instagram using dedicated hashtags to aggregate photo submissions
Photo Contest Solution
Whether it be partying the night away to live music or sitting and socializing with a cocktail or two, there’s nothing better than après-skiing after a long day hitting the slopes. To promote the top resorts known for their après-skiing and nightlife, Ski.com is inspiring its followers to share their best après-ski photos in return for the incredible chance to win a spot in the World Pond Skimming Championships, as well as two pairs of Pit Viper Sunglasses!
To show how they après-ski, participants can take their best après-ski or spring skiing photos to Instagram using the dedicated campaign hashtag #HowDoYouApres, or alternatively, they can submit their photos to Twitter using the campaign hashtag and by tagging @Skicom. To inspire party-goers to get involved, Ski.com has also included a selection of top après-skiing photos on the campaign page in partnership with Pit Viper Sunglasses.
Post submission, all entries received through Twitter or Instagram can be filtered, curated, and published to the social wall for website visitors to browse and be inspired by. Visitors even have the ability to vote for who they would love to win, and can share their favorite photos with others through Pinterest, Twitter, or Facebook to encourage more votes.