Since Cheetah Digital became an independent marketing company two years ago, we’ve focused heavily on connecting with and understanding the needs of our customers, as well as investing in infrastructure and product improvements to drive better performance, resiliency, and uptime. We have completely rethought our mission, technology stack, services framework, and therefore our identity, to focus on how we can help today’s marketers excel at next generation marketing.
We’ve worked the last two years to deliver the next generation of customer engagement technology to make marketers more aware of the modern consumer’s needs, more accurate in their decisions, and more data-centric in how they optimize a consumer’s experience across every digital moment. Today, we’re taking our first big step toward bringing that identity to life with the announcement of our Customer Engagement Suite, along with numerous additional product innovations and features.
Despite marketing technology advancements, brands are still struggling to unify and activate customer data. Customer data platforms — although positioned in the market as the answer — lack the seamless coordination marketers need to create cross-channel customer experiences at scale. Built specifically for marketers, the Cheetah Digital Customer Engagement Suite is the only solution in the market that combines the depth and breadth of a robust data platform with real-time, cross-channel execution capabilities in a single, unified solution.
Comprised of Cheetah Experiences, Cheetah Messaging, and Cheetah Loyalty with the powerful, foundational data layer of Cheetah Engagement Data Platform, our full Customer Engagement Suite can deliver a complete lifecycle set of solutions for marketers — from acquisition through loyalty.
As marketers look to create more relevant, personalized customer experiences, they must also ensure they’re protecting their customers’ personal information. We believe zero-party data is the solution to this struggle, and the future of how brands will engage with consumers. This is why we acquired Wayin — to develop an integrated solution within the Customer Engagement Suite that allows marketers to launch digital experiences that collect permissioned data. Today, Wayin becomes Cheetah Experiences.
This solution allows marketers to quickly and easily create interactive campaigns using a library of prebuilt experiences and push these experiences across channels to acquire first- and zero-party data. When combined with Cheetah Engagement Data Platform, marketers can benefit from real-time data flow into a central data management system to deliver personalized campaigns across the customer lifecycle.
In the past, our clients have considered themselves either CheetahMail customers or Marketing Suite customers. Now, whether you need to send high volume, batch emails with rapid end-to-end deployment times or you’re looking to build complex triggered or targeted campaigns, all of that is one solution and available now as Cheetah Messaging.
We’ve completely redesigned our Marketing Suite campaign creation workflow and unified it with the CheetahMail workflow, addressing usability issues and streamlining campaign setup — resulting in a 40% decrease in the time it takes to create a campaign. We’ve also added several new enhancements, including content designer and ad audiences, to make this email marketing solution even more powerful. And when you use Cheetah Messaging and Cheetah Engagement Data Platform together, you get the robust insights and optimized data you need to deliver one-to-one messages at scale.
In July 2018, Cheetah Digital acquired Stellar Loyalty because we understand that relationships don’t end at a purchase. Building attachment to your brand requires powerful data capabilities and the right tools to manage the customer/brand relationship in meaningful ways beyond the transaction.
Being recognized as a Leader in the Forrester Wave for Loyalty Platforms speaks volumes about how effective this technology is — and it’s only getting better. Because Cheetah Loyalty is fully integrated with Cheetah Engagement Data Platform and other solutions, you can leverage the Customer Engagement Suite as a vehicle to take your loyalty programs much further than simply tracking points.
Data is the fuel for modern marketing. But with unwieldy tech stacks that don’t integrate easily or accurately, connecting and activating all that data has been a constant struggle. That’s why we developed Cheetah Engagement Data Platform as the core of all our solutions. Designed for marketers and integrated directly into our solutions, this data layer is the foundation on which relevant, engaging, customer-centric marketing campaigns can be executed.
Already being used by some of the world’s leading brands, the Cheetah Engagement Data Platform offers marketers unprecedented, real-time access to the customer record, a library of analytical models and tactics, and a real-time decisioning engine that can respond to customer signals and deliver the next best action with automated customer journeys. This innovation provides real-time data collection, profile unification, segmentation, and machine learning-driven insights — while enabling personalized cross-channel communications, customer experiences, and loyalty programs all from a single platform.
If you’re using one or many external data platforms — including a CDP — we’re making it easy to connect with us and use the data in your day-to-day solutions, including your brand’s internal systems, advertising platforms, and partner ecosystems. If you need to upgrade your data management capabilities, Cheetah Engagement Data Platform is natively connected to systems of action and can be your data solution of choice for any Cheetah Digital solution you use today.
Additional Innovations and Features
Bring the power of mobile marketing to your customers without having to build your own mobile app. With Cheetah Digital’s mobile wallet, you can leverage iOS and Android phones’ native wallet apps as another way to deliver up-to-date and relevant offers or messages, right on your customers’ phones.
Create targets for online ads, such as Facebook, Google, and Twitter, leveraging the insights and data you already have. With this new feature, you can push audience data directly to ad platforms through the tool or to your own data storage through webhooks.
Create beautiful, device-optimized emails without knowing HTML or relying on an additional creative resource. Content designer’s intuitive interface provides rich text editing capabilities, drag-and-drop image placement, personalization, and dynamic content.
We invested in enhancement of our analytics offerings and the integration of real-time advanced analytics into our foundational data layer. Our advanced analytics capabilities provide a detailed view of campaign and audience metrics to uncover trends that will help optimize your next campaign.
Marketers need to understand everything about their customers. Machine learning analyzes massive amounts of customer data to provide insights that optimize marketing strategies, predict engagement behaviors, and deliver more personalized customer experiences.
From our roots as a leader in email marketing and the largest independent enterprise cross-channel marketing technology company to our unveiling today as a cross-channel customer engagement solution provider for the modern marketer, we are poised to deliver on a big vision — one that builds on our 20-year legacy of being dedicated to marketers. It’s why we started our company and it’s at the heart of everything we do.
And best of all, this technology isn’t arriving in six to 12 months. It’s here today. These are real products our clients can use — and are using — right now.
If you’d like to learn more about these new products and features, please reach out. We’d be happy to take you through a product demo so you can see how our Customer Engagement Suite can help your brand reach its goals.
Bill Ingram is the Chief Product Officer at Cheetah Digital, where he leads the innovation team, which includes product management, product marketing, engineering, and user experience. With more than 25 years of experience in product leadership roles, Bill most recently led the Analytics Cloud business as Vice President and General Manager at Adobe. Preceding his years at Adobe, he worked at a variety of enterprise SaaS organizations including Sybase and Omniture. Bill lives in Utah with his wife, Amy, and three kids. When he is not working you can probably find him fly-fishing or cycling.