Shazam and Absolut Vodka look to boost consumer engagement by surprising and delighting fans with an entertaining instant win activation.
Marketing Campaign Objectives
- Raise awareness and celebrate the end of year tradition introducing the new, limited edition bottle designs, Sequin and Sleeve
- First-to-market instant win solution to provide consumers three months free Spotify premium and exclusive email content directly from Absolut
- Use the incentive of an instant win to capture valuable audience data and marketing opt-ins
Instant Win Activation
Absolut Vodka is celebrating the holiday season with a new, limited-edition bottle design, Sequin and Sleeve. To promote the limited-edition bottle designs, Absolut tapped into Shazam’s 28MM active user base to launch a first-to-market campaign to captivate and engage consumers through an instant win contest, featuring a sweepstakes, plenty of offers, and engaging video content.
To get involved, participants can open Shazam on their mobile device, scan the Shazam code featured on Absolut Vodka POS items in stores nationwide or Shazam Absolut Lime :15 TV spots using their audio recognition technology, or visit Absolutrewards.com. The instant win contest was designed contextually to Absolut’s bottle creative (participating states only) by wiping away sequins on the Absolut Vodka bottle to reveal winner payoff messaging or to come back and try again. With 3 months of Spotify Premium up for grabs, and the chance to opt-in to receive exclusive email content directly from Absolut, participants have every reason to enter.
