As the hit TV series "Home and Away" makes a return to our screens, Seven Network has launched an entertaining, shareable challenge quiz on its website to drive anticipation ahead of the new season. Fans of the show can put their knowledge to the test in 10 challenging questions to see how much they really know!
Marketing Campaign Objectives
Use the quiz activation to promote the new season of "Home and Away"
Drive and perpetuate website visits via a fun, shareable experience
Maximize fan participation and entries using social sharing actions
Challenge Quiz Solution
Calling all "Home and Away" fans! To promote, drive anticipation, and increase viewership for the new season of the popular TV show "Home and Away," Seven Network is seeing how much viewers really follow the lifestyles of the sun-drenched residents with an interactive challenge quiz. Published to its 7plus website, participants can work their way through 10 multiple choice questions surrounding the soap.
From being able to name how many siblings Raffy Morrison has, to knowing what year Jasmine Delaney turned up in the bay, participants can answer each question before being presented with their score to see how much they really knew, as well as a fun description.
To maximize fan participation and to drive social sharing, Seven Network has included social sharing actions, where those who entered can then challenge their friends to beat their score by sharing the quiz through Twitter, Facebook, Pinterest, or Google+. Seven Network is also driving viewership of "Home and Away" by directing fans to watch the show on-demand on 7plus.
Jessica is a Marketing Coordinator and Content Writer for Cheetah Digital. After graduating from the University of East Sussex with a first class degree in Marketing and Business Management, Jessica has spent the next part of her career helping brands connect with modern consumers through interactive experiences that capture zero-party data. When not busy in the tech space, Jessica enjoys cooking new cuisines, and training with the Cheetah Digital Run Club.