When searching for a marketing platform, marketers want reliable technology that gives them the ability to quickly send relevant messages to their customers. But it’s important to verify the platform you choose can deliver messages at scale. What’s more, marketers should be looking for a partner that will commit to an end-to-end partnership.

In the competition for customers’ attention and loyalty, it’s imperative you can quickly and efficiently reach them at the right time. Whether it’s alerting your entire customer base to a flash sale or sending a tailored message to a specific segment, the right technology should be able to scale with rapid shifts in demand, no matter when they might occur. It should also be able to handle and centralize any quantity of data, no matter what system, software, or database it might be stored in.

(Hint: Very few enterprise-scale marketing technologies can pull this off. But Cheetah Digital has been helping brands do it for years.)

When connecting with customers, your marketing platform is the most essential tool in your toolbox. Simply put: It can’t go down. Constant software updates, too many scheduled maintenance periods, or long load times can be the difference between a lasting customer relationship and lost revenue. If for some reason an unexpected glitch occurs, it’s important your chosen platform has the proper fail safes and back-up plans in place so, regardless of circumstance, it can deliver when you need it most.

That’s why, in addition to speed, scalability, and reliability, you should look for a dedicated partner that will be there to provide hands-on support when you need it. 

A marketing platform that’s just your type

Real, live people exist behind your brand. They think, feel, and truly care. So, while you are comparing the scalability, deliverability, and reliance of marketing platforms, you should be sure to gauge who you’ll be working alongside, too. Do they share your values? Will they be as dedicated to your success as your own employees? 

An emergency is bound to happen at some point. When it does, you should be able to easily access the people, technologies, and resources needed to handle your crisis — even if those people are employed by your marketing technology partner.

When you choose a partner rather than just a platform, you will always have someone by your side — not just during times of trouble. Your dedicated point of contact and support team will stand alongside you as you learn the platform, experience new marketing challenges, and eventually help you create more immersive, engaging customer experiences that will drive your brand's ability to deliver on its goals.

A true partner will have the reliable technology needed to enable you to quickly and efficiently reach your customers. What’s more, by partnering with the right marketing technology provider, you will add more marketing-minded expertise to your team that will work with you to grow and nurture your customer relationships in a way that increases engagement and creates lasting loyalty. 

At Cheetah Digital, that’s how we see our role with enterprise marketers. Our technology makes your job easier and — coupled with our 20 years of experience — helps build lasting, beneficial relationships with your customers. If your current marketing platform isn’t a true partner in helping you reach all your goals, contact us today.