Valentine’s Day is this month’s hot topic, and Realtor.com® is celebrating the occasion by hosting a collection of pun-filled digital cards and videos on its website and posting them across its social media channels. realtor.com® is encouraging social media users and website visitors to share the home-inspired images with friends and family through social media to maximize campaign awareness and engagement.
Marketing Campaign Objectives
- Entertain, engage, and inform social media users and website visitors with p(f)unny Valentine’s Day content and supporting facts and tips relevant to each card
- Capitalize on Valentine’s Day themes to inspire users to share their love for homes — and everything about them
- Maximize campaign reach and drive website traffic by encouraging users to share their favorite cards on social media
Shareable Media Solution
Valentine’s Day is fast approaching, and while it’s a time to appreciate our loved ones, realtor.com® is helping its followers celebrate and share the many things we adore about homes, too. To capitalize on the big day, realtor.com® is hosting a selection of pun-filled ‘Loving Home’ Valentine’s Day-inspired cards and videos on its website.
Whether visitors are planning their dream home build and want to share the excitement with others — or perhaps they’ve lived in their home for years and are still madly in love — realtor.com® has something for every home-lover to share. With a range of beautifully designed and carefully thought out digital cards to browse through, website visitors can share their favorite cards with their friends and family through Pinterest, Twitter, or Facebook. Not only does this maximize campaign awareness through social sharing, but also helps to drive traffic to the realtor.com® website.
Watch the Video
To accompany the selection of Valentine’s Day cards, and to promote the campaign, realtor.com® has also embedded an engaging video for visitors to watch, featuring interesting home facts, tips, and tricks revealed inside each card.
