As the Australian winter months draw to a close and the warmer weather kicks in, Priceline.com is taking the perfect opportunity to promote all that New South Wales has to offer. With its latest Scavenger Hunt campaign, Priceline.com is taking website visitors through a selection of fun-filled quiz facts, as well as a customizable meme generator where they can create and personalize their own shareable NSW map.
Marketing Campaign Objectives
- Capture valuable first-party data using coupon incentives
- Boost tourism in New South Wales by promoting hotspot locations
- Create a fun online experience to drive engagement and social sharing amongst website visitors
- Use exclusive online coupon codes to increase booking conversions
Scavenger Hunt Solution
Known for being home to the iconic Sydney Opera House, the coastal town of Byron Bay, and a plethora of National Parks and reserves, it’s no wonder NSW makes the perfect tourist destination. As the countdown to Australian summer begins (not that we’re jealous at all), Priceline.com is promoting all that New South Wales has to offer in its latest Scavenger Hunt campaign, combining a quiz and meme generator mechanics.
Participants can work their way through the short quiz, while learning interesting facts surrounding all that NSW has to offer along the way. To educate as well as engage visitors, Priceline.com also informs participants of each correct answer as they progress throughout the quiz, and after completing each question, the NSW map outline gradually fills up with stunning images from each destination. On the fifth and final question, participants are invited to customize their image using Cheetah Experiences' meme generator mechanics. Participants are provided with a selection of Australian-inspired stickers which they can add to the map, and can add their own unique message above the image.
Before confirming their entry, participants are required to submit their name and email address in the form provided. To incentivize entries, Priceline.com is offering participants an exclusive 10% off Express Deal Coupon and has included an "Explore Deals Here!" call-to-action button on the confirmation page where visitors can explore the different vacation packages. What’s more, to maximize campaign reach, Priceline.com has also included social sharing actions to Twitter and Facebook, where participants can share their unique creations with their family and friends, and encourage them to get involved in the fun!
Jessica is a Marketing Coordinator and Content Writer for Cheetah Digital. After graduating from the University of East Sussex with a first class degree in Marketing and Business Management, Jessica has spent the next part of her career helping brands connect with modern consumers through interactive experiences that capture zero-party data. When not busy in the tech space, Jessica enjoys cooking new cuisines, and training with the Cheetah Digital Run Club.