As vacation-goers search for the hottest summer getaways, Priceline.com has launched a visual and engaging category quiz on its website with an accompanying social wall to capture its followers’ latest travels to Texas. On completion of the quiz, participants are provided with a description of their ideal city break location tailored from their responses. To incentivize participation, followers are also automatically entered to be in with the chance to win a trip to their dream location!
Marketing Campaign Objectives
- Inspire and showcase authentic user-generated content (UGC) from travelers to promote Texas
- Use prize incentives to capture valuable first-party data and marketing opt-ins
- Reveal personalized city break recommendations based on quiz results to ultimately drive bookings conversions
Category Quiz and Social Hub Solution
Known for its beautiful city skylines, luscious mile-long forests, and its eclectic music scene, Texas has something for everyone — no matter their interests. To help vacation-goers discover all that Texas has to offer, Priceline.com published an interactive quiz to its website for visitors to get involved with. To act as an incentive, Priceline.com is even giving away a trip to Texas, complete with round trip flights and a hotel stay.
Whether participants are passionate about heading to the vineyards, or find kayaking and boating their favorite vacation adventure, the quiz takes participants through four questions to find out their activity interests. Visitors can click on one of the four image answer options and can complete their entry by submitting their name and email address, as well as opting in to receive the latest news and offers from Priceline.com.
On completion of the quiz, participants are then provided with a recommended Texan city, specifically tailored to their activity preferences from their quiz responses. To maximize campaign reach and inspire social conversation, not only has Priceline.com included social sharing actions for participants to share their quiz results but has also embedded a #TexasToDo! social wall to accompany the quiz. Those who have visited Texas can share their trip highlights using the dedicated campaign hashtag, where Priceline.com can use Marigold Grow to easily filter and publish the best UGC directly to its website ready for visitors to browse and share.
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