Known for its entertaining and compelling campaign creations, Powershop NZ continued to deliver with its live poll activation, designed to capture valuable audience data from prospects and customers.
Marketing campaign objectives
- Use an interactive experience to maximize engagement and encourage repeat visitation
- Reward loyal Powershop customers with additional prize incentives
- Capture valuable audience data from prospects and customers
- Increase conversions with a simple and enjoyable route to entry
Live poll solutions
In celebration of Waitangi Day, Powershop held a race at the Interislander Summer Festival Tauherenikau Races. Prior to the races, Powershop launched a “Power Polls” campaign to its Facebook page, asking followers what their favorite race name was in return for the chance to win some exciting prizes. To get involved, participants were simply required to select their favorite one of three unique race names: Te Power Rapa, Powernikau, or Nikau Nail Biter.
To complete their entry, fans had to provide a few personal details including their name, email address, home address, and phone number, and could select whether or not they were a customer. This enabled Powershop to capture rich audience data for future marketing activities, and also helps to understand the makeup of their Facebook audience database.
As a way of rewarding both loyal customers and supporting Facebook followers, as well as providing an incentive for participation, Powershop gave participants the chance to win a selection of exciting prizes, including one of 15 Double Passes to the Powershop Marquee at the races, and one of 10 pocket-sized mobile phone chargers. What’s more, as a special thank you to its customers for their continuous support, Powershop gave existing customers extra credit for their accounts.
To maximize entertainment value, enticing further campaign entries, Powershop also embedded a live poll activation within the campaign, where all the votes submitted so far were revealed.
