In this new reality we’re facing across the globe, the Fast-moving Consumer Goods (FMCG) industry has stepped up to serve a population in need.
While other industries, like aviation and restaurants, are dealing with the effects of a downturn, FMCG production has ramped up as consumers seek out trusted brands online. Nielsen* has reported astonishing figures, with Australian online grocery sales increased by 45% over the past two weeks of March 2020, compared to annual growth of only 34% from 2019-2020.
Join us for our second Marketer’s Meetup with Cheetahs Billy Loizou, VP, Go-To-Market APAC and Rian Smith, Enterprise Business Director along with guest speaker Rod Williams, Director, Strategy & Solutions at Codapt. You’ll find out how leading FMCG brands can get to truly know, engage, and convert your customers while adding value to the retail experience.
Here’s what you’ll learn in this live webinar:
- The current state of the industry
- How local and global FMCG brands are building a direct-to-consumer strategy
- How you can collect data at scale to build meaningful relationships with consumers
- How to use data-led decisions that add value for your retail customers
There will also be some time for Q&A with our expert presenters. It’s one you don’t want to miss!