John Lewis Finance Drives Engagement Among Animal-Lovers With Pet Breed Quizzes
The Financial Services division of one of the UK’s largest department stores, John Lewis and Partners, has published two interactive quizzes where website visitors can find out which dog or cat breed is most suitable for them.
Marketing Campaign Objectives
- Boost interaction and engagement amongst website visitors browsing the site
- Promote its pet insurance offers with the aim of being first in mind when choosing policies for their new companions
- Drive social sharing across Twitter and Facebook to drive website traffic and maximize campaign reach
Thinking of getting a lovable companion anytime soon? John Lewis Finance has got things covered with two beautifully-designed score-based quizzes, where participants are taken through a selection of engaging questions to discover the breed that is best for them. With eight simple "yes" and "no" response options, and complete with eye-catching illustrations, the quiz makes it quick and simple for website visitors to get involved.
From learning a little bit about participant's current living situation to understanding the personality traits they’d love to find in a furry companion, participants can work their way through each question before submitting their results. On completion of the quiz, participants are provided with a selection of carefully selected cat or dog breeds that most suits the owner and their lifestyles based on their quiz score. With a short description to accompany each breed, the campaign is perfect for animal-lovers looking to starting their journey of looking for a life-long companion.
Throughout the quiz, John Lewis Finance has also included a call-to-action link promoting its pet insurance policies, where visitors can click through to read more about the options available for their pets. And on completion of the quiz, participants are provided with social sharing actions to Twitter and Facebook, where they can share their results and encourage other animal lovers to get involved.
Jessica is a Marketing Coordinator and Content Writer for Cheetah Digital. After graduating from the University of East Sussex with a first class degree in Marketing and Business Management, Jessica has spent the next part of her career helping brands connect with modern consumers through interactive experiences that capture zero-party data. When not busy in the tech space, Jessica enjoys cooking new cuisines, and training with the Cheetah Digital Run Club.