The Marigold Engage+ Product Team is excited to announce a new resource for marketers, PULSE: The Cheetah Product Podcast.
PULSE focuses on what is resonating most in the MarTech landscape. Just like my team’s collective love for music, our focus will be on striking the right chords that will inspire viewers and listeners to take action and make improvements in their daily work and lives. We will discuss trends and industry developments that align to key themes such as CDPs, personalization, email marketing, machine learning, customer journeys, product roadmaps, and many more.
In our inaugural episode, “The CDP Market,” Nick Einstein, Senior Director of Product Marketing and I discuss the ever-changing and complex landscape of the CDP market. We discuss the market growth, terminology, key capabilities, competitors, M&A, and much more.
One stat from the Relevancy Group notes that 52% of buyers already have a Customer Data Platform (CDP). Is this true? Watch our video podcast to learn the real story. We’ll dive into the differences, definitions, and more. Gartner, The Relevancy Group, CDP Institute, and Forrester Research all have distinct points of view on the market. We see the CDP market growing at 25% on a compound annual basis, with the potential to hit $2.7 billion by 2025. It’s no doubt this market is ripe for growth, but not without some controversy. Watch the episode below to learn more!
Ready for more? Keep an eye out for our next episode featuring VP of Product Management Manoj Das on the Marigold Engage+ and, coming soon, sessions with Nick Einstein and the Cheetah Product Management team on Marigold Engage+.
Resources from this episode
- A Marketer’s Guide to What Is — and Isn’t — a Customer Data Platform
- The Relevancy Ring: CDP Buyer’s Guide 2018
- The CDP Institute
Check out more episodes of PULSE: The Cheetah Product Podcast.