The Cheetah Digital Product Team is excited to announce a new resource for marketers, PULSE: The Cheetah Product Podcast.
PULSE focuses on what is resonating most in the MarTech landscape. Just like my team’s collective love for music, our focus will be on striking the right chords that will inspire viewers and listeners to take action and make improvements in their daily work and lives. We will discuss trends and industry developments that align to key themes such as CDPs, personalization, email marketing, machine learning, customer journeys, product roadmaps, and many more.
In our inaugural episode, "The CDP Market," Nick Einstein, Senior Director of Product Marketing and I discuss the ever-changing and complex landscape of the CDP market. We discuss the market growth, terminology, key capabilities, competitors, M&A, and much more.
One stat from the Relevancy Group notes that 52% of buyers already have a Customer Data Platform (CDP). Is this true? Watch our video podcast to learn the real story. We’ll dive into the differences, definitions, and more. Gartner, The Relevancy Group, CDP Institute, and Forrester Research all have distinct points of view on the market. We see the CDP market growing at 25% on a compound annual basis, with the potential to hit $2.7 billion by 2025. It’s no doubt this market is ripe for growth, but not without some controversy. Watch the episode below to learn more!
Ready for more? Keep an eye out for our next episode featuring VP of Product Management Manoj Das on the Cheetah Engagement Data Platform and, coming soon, sessions with Nick Einstein and the Cheetah Product Management team on Cheetah Messaging.
Resources from this episode
- A Marketer's Guide to What Is — and Isn't — a Customer Data Platform
- The Relevancy Ring: CDP Buyer's Guide 2018
- The CDP Institute
Check out more episodes of PULSE: The Cheetah Product Podcast.
Patrick is SVP of Product Marketing at Cheetah Digital, focused on the go-to-market strategy and team for the Customer Engagement Suite. A frequent industry event speaker, Patrick has over 20 years of experience in the technology, consulting, and marketing industries. Prior to Cheetah Digital, Patrick was VP of Product Strategy at RedPoint Global, leading the product roadmap and go-to-market for the Customer Engagement Hub. Previously, Patrick was at Adobe through the acquisition of Neolane, focused on email and real-time decisioning. He has also spent time at Pegasystems, leading product marketing for the next-best-action decision engine, and spent many years at Forrester Research in the research and consulting organizations. He is a certified product manager and holds an MBA from Boston University.