As the anticipation builds before the release of the popular movie, "Trolls," Maple Leaf Foods’ brand, Schneiders®, celebrated by launching an engaging Trolls-themed sweepstakes promotion using Cheetah Experiences.
Marketing Campaign Objectives
Capture rich audience data and opt-ins for future marketing promotions
Drive LunchMate sales by promoting its limited edition ‘Trolls’ range
Build awareness and anticipation of the Trolls movie and drive ticket sales
Use partnerships to maximize campaign awareness
Photo Contest Solution
Prior to the release of the hilarious new movie "Trolls," Schneiders® partnered with Dreamworks to launch a fun and interactive sweepstakes that was engaging for people of all ages! Schneiders® published the sweepstakes to its website, putting Trolls fans’ knowledge to the test by seeing if they could name the trolls featured on each limited edition LunchMate packet.
To get involved, participants were encouraged to answer one simple question surrounding each Trolls character, using the choice of four provided answers. Upon submission, participants could click on the "Am I Right?" call-to-action button to see how much they really knew. Fans then had the option to complete the form provided in return for the chance to win two lunch kits a week…for an entire year!
For Schneiders® to easily capture rich audience data that could be used for future marketing communications, the sweepstakes form required participants to submit their personal details including their name, email address, province, gender and age range. To provide Schneiders® with a deeper insight towards its target audience, participants were also asked whether they had children, and if so, their child’s age and gender. Upon entry, the form also included an ‘opt-in’ action for parents to receive further promotions and marketing communications if they wish.
Jessica is a Marketing Coordinator and Content Writer for Cheetah Digital. After graduating from the University of East Sussex with a first class degree in Marketing and Business Management, Jessica has spent the next part of her career helping brands connect with modern consumers through interactive experiences that capture zero-party data. When not busy in the tech space, Jessica enjoys cooking new cuisines, and training with the Cheetah Digital Run Club.