Online shopping has exploded over the last year, due to both convenience and necessity. While this has been a struggle for some brick-and-mortar retailers, it has been a boon for those who have a robust online presence.
As we deal with the fallout of the last year, Gartner notes that retailers may be turning to their existing audiences to increase sales instead of branching out to new markets. Again, this is a positive for the retail brands who’ve been forward-thinking enough to have been collecting preference and sales data on their shoppers.
“Looking into 2021, 79% of retail CMOs are focusing on existing markets to fuel business growth, via increasing sales into existing markets as well as introducing new products.” – Gartner, 10 Best Practices to Maximize Retail Loyalty with High-Impact Customer Data
For the retailers that were caught off guard, now is a great time to start planning your data strategy. On top of all the transactional and website data you own, it’s easy to start collecting the preference data that can inform future campaigns.
In this ebook, you can see how forward-thinking retail brands are adopting a mix of digital marketing techniques to reach shoppers and employ interactive experiences to understand purchase intentions, boost brand advocacy, drive sales, and engage the modern consumer on every digital touchpoint.
For inspiration from world-leading retail brands including Aeropostale, Under Armour, and Camelbak (to name a few), download our retail campaign book today and learn how brands are using Marigold Grow to acquire zero-party data to understand consumers’ product desires, preferences, and purchase intentions to ultimately drive sales.
