Huggies Wipes has partnered with Meredith to launch a photo sweepstakes campaign, promoting good clean fun through user-generated content (UGC) on a dedicated website.
Marketing Campaign Objectives
- Promote Huggies Wipes using authentic UGC
- Increase brand engagement, utilizing hashtag and dedicated campaign website
- Capture rich audience data and marketing opt-ins
Photo Sweepstakes Solution
Using the Advocacy feature of Marigold Grow, Huggies Wipes created an engaging photo sweepstakes contest, which gives parents the chance to win one of four $2,500 cash prizes. Does a trail of spaghetti sauce and mud follow your kids wherever they go? Well, Huggies is celebrating good clean fun by asking customers to share photos of their kids in all their glorious mess! To get involved in the sweepstakes, entrants can share their photos on Twitter or Instagram using #HugTheMessSweepstakes, which are being featured on the website’s social hub. Alternatively, participants can enter using the online form on the sweepstakes page, allowing Huggies to collect valuable audience data to be used in future marketing purposes. To entice entries to the campaign, one entrant will be chosen at random from each quarterly entry period to receive a $2,500 cash prize. With only one entry per person per quarterly entry period, contestants need to make sure they capture the messiest picture of them all!