Every day, more than 1,000 Cheetah Digital team members come to work ready to help our clients succeed. As the SVP, Sales and GM, EMEA, Steven Elsham is no exception. As put by Steven in his recent employee spotlight interview:
“We are laser-focused on just one group: the marketers. So everything we do is dedicated to helping marketers be more effective, ensuring their business can outperform their competitors.”
See what else Steven has to say and the difference he and his team make in marketers’ lives in the rest of his interview below!
1. What makes you a builder and a believer?
I love building successful teams. Those teams are judged as successful by only one group of people: our customers. Revenue, margin, growth rates, and a range of other financial and operational indices are the by-products of a healthy value-driven relationship with customers. If you focus on customers, looking at your business through their eyes, the rest happens somewhat automagically.
2. What are you passionate about beyond Cheetah?
It’s somewhat trite, but my family, friends, and the environment. I am extremely fortunate to have four healthy, happy, loving children and a wife who I don’t truly deserve (thankfully she’s not figured that out yet). When I am not at work I am often racing around on a road bike or hitting the trails on a mountain bike with my friends or my sons. I cycle for the mental health benefits that come with spending four to six hours with my best friends. The physical benefits are somewhat offset by the cake, beer, and chips that seem to go hand-in-hand with cycling.
3. How do you interact globally?
My team operates across Europe, with personnel in London, Paris, Lille, Dusseldorf, Munich, and Madrid. We are all part of a tightly integrated ecosystem, coupled to our colleagues in Malaysia, Japan, Singapore, India, the United States, and Costa Rica. We don’t see national and cultural barriers, just timezones. We are all Cheetahs who share the same mission: to provide the very best experience for our global clients, wherever they may be, and to enable them to out-perform their competitors.
4. What gets you up in the morning?
The opportunity to learn something new that makes me better able to do my job tomorrow than I can today. I have a strong growth mindset and am happiest when I am learning from the very best people in my industry. Cheetah Digital is full of those people. They make every day a school day.
5. What does “Dedicated to Marketers” mean to you?
This is not just a tagline our product marketing team came up with one day. It genuinely describes what we are. We are different from the majority of our competitors. They have other disciplines to worry about — the sales guys, the service guys, the commerce guys, even the requirements of the finance, HR, and supply chain teams need to be focused on. We are laser-focused on just one group: the marketers. So everything we do is dedicated to helping marketers be more effective, ensuring their business can outperform their competitors.
Many marketers have a tough life. It’s difficult for them to demonstrate the value they add when they don’t have the tools to precisely measure the impact of their actions. We provide the capabilities to both have an impact and to measure it. We help them get better at what they do and to prove it.
For some clients we provide services, so it’s our marketing professionals designing the creatives, building the campaigns and executing them. Our people are some of the top talent in the industry and help our clients to out-perform their competition. For other clients, we give their in-house team superpowers by providing them with direct access to the tools our experts use, so they can outperform their competition themselves.
With people like Steven on our team, Cheetah Digital is able to provide marketing and loyalty products, services, and solutions to the world’s best and most successful brands. To learn more about Cheetah Digital, please don’t hesitate to reach out. We are always here to help. Or, if Cheetah Digital sounds like a place you’d love to work, we are always looking for the best talent. Check out our current career opportunities today.
As a platform technology company, Cheetah Digital combines robust data management and cross-channel communication abilities with dedicated, in-house professional services. We help marketers execute complex, enterprise-scale marketing programs and effectively drive lasting customer loyalty. We are a business partner to the world’s best brands, and have employees across 13 countries.