To celebrate hitting an impressive one million followers on Instagram, Etihad Airways is rewarding its loyal audience and driving engagement across Instagram with its newly launched #Etihad1Million photo contest. For a duration of 10 days, Etihad Airways is announcing one lucky winner every day through its Instagram story to celebrate the best, most impressive travel photos.
Marketing Campaign Objectives
- Reward loyal customers and attract new travelers with a daily prize giveaway
- Drive brand advocacy by inspiring and capitalizing on authentic, persuasive UGC
- Boost brand awareness through Instagram to further increase its social following
Instagram Photo Contest Solution
Most brands can only aspire to hit the one million mark on Instagram, so its no wonder Etihad Airways is celebrating hitting the huge milestone with a 10-day giveaway! Promoted through a dedicated Instagram story highlight, Etihad Airways is hosting a simple photo contest where followers are encouraged to share their favorite travel pics.
From stunning nighttime skylines to scenic mountain adventures, participants can get involved and share their most awe-inspiring vacation photos on Instagram using the dedicated hashtag #Etihad1Million. In return for their participation, followers have the chance to get their hands on one of the airline’s new, luxury Acqua de Parma Amenity Kits.
To further drive engagement among existing customers, and to attract new travelers to book flights with the airline, Etihad Airways is encouraging followers to “swipe up” from its Instagram stories to view a social gallery full of the best entries so far. What’s more, to excite and delight its Instagram audience even further, the airline is announcing each daily winner through its Instagram story, tagging their username and showcasing the winning photo entry.