With 2017 drawing to a close, and January open to exciting new adventures and vacation plans, Delaware North has brought together the best user-generated content (UGC) by publishing a social wall to promote the stunning facilities Sea Crest Beach Hotel has to offer. The perfect inspiration for 2018 vacation and wedding planning!
Marketing Campaign Objectives
Add social depth to Sea Crest Beach Hotel’s website to increase user dwell-time
Enhance the customer experience by inspiring and showcasing authentic UGC
Use the dedicated hashtag #SeaCrestBeachHotel and #SeaCrestWedding to inspire social conversation
Use social sharing actions to boost engagement and interaction amongst website visitors
Social Wall Solution
With social hubs implemented across its numerous websites, Delaware North is continuing to engage website visitors by most recently publishing two beautifully eye-catching social walls to its Sea Crest Beach Hotel homepage and wedding and events planner page. From mouth-watering food dishes to evening sunsets, Delaware North is getting travelers to connect with them through Instagram by sharing their vacation photos to showcase what Sea Crest Beach Hotel has to offer. To filter and publish the best content, Delaware North is asking visitors to post their photos using #SeaCrestBeachHotel before publishing to their homepage.
Known for its white sands and breathtaking ocean views, the Sea Crest Beach Hotel also makes for an idyllic wedding venue. To capture these stunning moments and memories, Delaware North is asking visitors to submit their best wedding photos to Instagram using the dedicated hashtag #SeaCrestWedding, where they are then filtered and published to its weddings and events page.
To increase audience reach and drive traffic to its website, social sharing actions are also featured within the social hub, where website visitors can share their favorite photos with their friends directly through Pinterest, Twitter, or Facebook.
Jessica is a Marketing Coordinator and Content Writer for Cheetah Digital. After graduating from the University of East Sussex with a first class degree in Marketing and Business Management, Jessica has spent the next part of her career helping brands connect with modern consumers through interactive experiences that capture zero-party data. When not busy in the tech space, Jessica enjoys cooking new cuisines, and training with the Cheetah Digital Run Club.