To celebrate the summer months in Australia, Bauer Xcel Media’s owned fashion magazines, Cosmopolitan and ELLE, have teamed up with retailer Sunglass Hut to publish a “Virtual Fitting Room” meme generator to both websites. Complete with exclusive vouchers that can be redeemed in-store or online, readers have every reason to get involved and kick-start the new year in style!
Marketing Campaign Objectives
- Drive website interaction and engagement amongst readers and visitors
- Use exclusive in-store and online voucher giveaways to promote and drive sales for the sponsor, Sunglasses Hut
- Encourage brand advocates to create and share authentic UGC
- Showcase the latest fashion trends to inspire readers
Meme Generator Solution
As Australians continue to bask in the scorching summer sun, Bauer Xcel Media has published a stylish meme generator to its Cosmopolitan and ELLE magazine websites, sponsored by Sunglass Hut. Leading up to the meme generator, readers can scroll through summer’s 10 most Instagrammed accessories, including plenty of sunglasses, bags, and hats, to have all the celebrity summer style inspiration they need before submitting their own selfie to customize their look.
To get involved, participants are required to upload their selfies to the virtual fitting room, pick their summer sunglasses style, and find their celebrity match to unlock an exclusive voucher to spend in Sunglass Hut. From oversized aviators and sparkly specs to cat eyeglasses and colored lenses, participants can choose from ten stylish sunglasses before adding them to their selfies to complete their look.
Also, to maximize campaign awareness and encourage others to get involved, after submitting their looks participants can share their customized selfies with their friends through Facebook. “Shop now” and “download voucher” call to actions are also featured upon entering to drive website traffic and boost sales for Sunglass Hut.
