We’re proud to announce that Cheetah Digital by Marigold and Sabre Corporation have joined forces to drive powerful, next generation customer loyalty programs for the airline industry. Through this collaboration, the cloud-based Marigold Loyalty solution will now be incorporated into the Sabre Commercial Platform, empowering our joint clients to deliver unique experiences and engage customers in new ways.
Unlike traditional loyalty management solutions that only recognize and reward transactional behavior, Marigold Loyalty brings together millions of digital signals to provide real-time behavioral, transactional, and contextual data about each loyalty member. Equipped with these meaningful insights, marketers are better able to recognize and reward activities across email, mobile, social, mobile app, and point-of-sale touchpoints.
The travel industry has become increasingly competitive — deep personalization based on real-time data is no longer a nice-to-have. With Marigold Loyalty, Sabre’s airline clients will have a more complete view of their travelers, informed by both traditional profile data and more advanced predictors like preferences shared on social media. These insights will allow airlines to create highly targeted offers that truly resonate with their customers. In addition, Marigold Loyalty gives airlines access to ready-to-run mobile apps, real-time engagement analysis, and data sets to identify potentially high-value customers.
Cheetah Digital by Marigold and Sabre share a deep commitment to innovation, and a drive to improve outcomes for our clients. Through this new partnership, our combined capabilities will help airline marketers to deliver the exceptional experiences that today’s travelers expect. You can learn more about this announcement and Sabre Corporation by reading the press release here.
