The past year saw retail brands move faster than ever to embrace digital transformation. Today’s challenge is driving customers back in-store while also retaining strong online engagement. As long-held marketing practices continue to be disrupted, now is the time for bold action supported by the right marketing technology.
The right marketing technology
The right marketing technology, what does that mean exactly? The right marketing technology today helps you get to know the consumer better. Which, for retailers, had been all about using a combination of third-party data and transactional data to build a clear picture of consumers and their customers. But today, there’s been such a shift in consumer behavior, privacy, and preferences, that retail marketers have to shift with them. Customers want brands to know them and they’re happy to volunteer that information — as long as brands don’t abuse the privilege.
The right technology will combine a strong data platform with tools like loyalty, personalization, messaging, and more to reach this new breed of customer. For retail marketers to do this alone would take a lot of work and a lot of tools that may not connect to each other. With the Marigold Engage+, all of these tools are combined into one to make true engagement with customers possible and easy to accomplish (even for the non-technical marketer).
To learn more, we’ve compiled this handy resource for retail marketers to learn more about what your martech platform should look like and how it should support and help you achieve your long-term goals. Download it now.
