Martech Outlook has recognized Marigold Engage+’s mobile solution as standing out in the market with excellence in four key areas to become the first of their Top Mobile Marketing Solution providers in 2020:
- Data-driven capabilities
- Acquisition and insight enablement
- Centralization of channels
- Value orientation to ensure business outcomes are the true metric of success
“As customer relationships continue to move from physical to digital, mobile is at the heart of digital transformation and executing an effective mobile strategy using the right cross-channel technology is critical to enterprise success in today’s environment.” – Andy Gladwin, Head of Mobile GTM
When eight out of every 10 digital minutes happens on mobile devices, it’s essential for brands to meet their customers where they are and on whatever channel they choose. Which, in this case, is mobile.
Marigold Engage+ has always had a forward-thinking approach to mobile. Our mobile solution enables enterprises to enhance their customer relationships through more relevant, contextual, personalized communications via mobile channels, ultimately driving an increase in customer lifetime value.
Our mobile strategy experts, Andy Gladwin, Head of Mobile GTM, and Bruce Swann, Senior Director of Product Marketing, were recently interviewed by Martech Outlook about their advice for brands who may think a mobile strategy is something you set once and then it’s done.
But as customer interactions become increasingly digital, it’s important to use this space to engage with customers using highly contextual and personalized messages that are tailored specifically to the channel they’re on.
You’ll also learn about the reasons why Marigold Engage+ was chosen as the first of Martech Outlook’s Top Mobile Marketing Solution Providers for 2020. Check out the full article here.
We’re very excited about seeing these results and even more excited about what they mean for you. We can help you drive value to your business with a modern mobile strategy. Get in touch with our team today.