Cheetah Digital named a “Strong Performer” in The Forrester Wave™: Email Marketing Service Providers, Q1 2022


Cheetah Digital is overjoyed to share that we received the top score in the “Current Offering” category in The Forrester Wave™: Email Marketing Service Providers, Q1 2022. Forrester evaluated 13 vendors across 24 criteria to help B2C marketers get the most out of their email marketing. We were named a “Strong Performer” in the evaluation and received the highest score possible (5) in seven criteria: dynamic content, privacy, security, distributed business model support, full-service support, globalization, and product vision.

Email is more relevant than ever

Forrester cited that “Sixty-five percent of reference clients we surveyed for this report said that email marketing is somewhat or significantly more important to their companies today than before the COVID-19 pandemic.” Our own commissioned research found that half of the consumers surveyed have made a purchase from an email in the past 12 months, a 9% uplift on the prior year.

According to Forrester’s report, “email excitement can lead to careless correspondence. Surging email volume and data restrictions make preserving email addresses — and using them responsibly to unlock user identity and permission — critical.” While consumers are very interested in receiving emails from trusted brands, they are also willing to unsubscribe if those messages aren’t relevant or properly personalized. We appreciate that Forrester acknowledged in its report how “Cheetah Digital positions its overall value, product strategy, and workflow as creating value throughout key stages of a customer’s brand relationship: acquisition, engagement, and loyalty.” Our goal is to help our customers exceed their customers’ expectations by making every interaction a moment of value.

How do we help marketers get the most out of their email marketing?

We work side-by-side with our clients to deliver email marketing that is timely and relevant for any and every stage of the customer lifecycle. This begins by gathering and activating customer data to better personalize each message. Cheetah Digital customers leverage the value exchange that happens when consumers are excited to share their preferences in exchange for a more personalized relationship with the marketer over time.
From there, we help our customers:

  • Activate data to build an actionable single-customer view
  • Manage data privacy and ensure customer data is secure
  • Segment customers by preferences, behaviors, and propensity 
  • Schedule simple or dynamic messages to support promotions and events
  • Build automations to react to key customer events like birthdays or anniversaries
  • Trigger campaigns in real-time to help engaged customers make decisions
  • Surface insights with machine learning to improve personalization
  • Engage with customers beyond the transaction to drive advocacy and build loyalty
  • Actively measure success and identify opportunities to improve customer engagement 

In addition to providing technology to deliver irresistible email marketing, we are very proud receive the highest possible score (5) in the Full-service support criteria.Our hundreds of dedicated experts across the globe add value as trusted, strategic advisors, working with clients to manage all aspects of their marketing programs. Our award-winning teams guide clients with best practices in creative and design, strategic planning and roadmap development, data analytics and modeling, and full-service email/loyalty campaign development and deployment.

The Forrester Wave™: Email Marketing Service Providers, Q1 2022 can be viewed here

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