Marigold Engage+ continues to place an emphasis on mobile by becoming the first digital marketing solution provider to join the Mobile Ecosystem Forum (MEF), ensuring that we cater to our enterprise clients with thought leadership on every touchpoint with their customers. Cheetah continues to remain laser-focused on the most effective methods to drive customer engagement and best practices across all digital channels.
Enrollment into the MEF continues recent positive momentum after Cheetah was recognised as a Top Mobile Marketing Supplier of 2020.
“We are committed to offering our clients the best ways to engage with their customers and with its ever-increasing importance, mobile is paramount within our omnichannel solution to best address today’s consumers.” – Andy Gladwin, Head of Mobile at Marigold Engage+
What is the Mobile Ecosystem Forum?
Established in 2000, The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. They provide their members with a global and cross-sector platform for networking, collaboration and advancing industry solutions. The goal of the MEF is to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide.
“The Mobile Ecosystem Forum is proud to announce that Marigold Engage+ is joining our global association. Marigold Engage+ is a pioneer in transforming customer engagement with data-driven personalization. The industry needs these fresh new perspectives to evolve mobile marketing services. The smartphone can make marketing interactions with consumers rich, intimate, and instantaneous. It is time to reveal the true potential of mobile to enterprises and the ecosystem as a whole.” – Dario Betti, Chief Executive Officer at Mobile Ecosystem Forum
What does this mean for Cheetah customers?
By becoming a member, Cheetah will gain access to mobile analyst research, exchange ideas with a network of other mobile thought leaders, and be active within the latest advancements in mobile engagement. This will continue to equip Cheetah with a strategic strength in the mobile arena, from which clients can benefit from this being present in the solutions and approach that they leverage when using Cheetah’s Customer Engagement Suite to communicate with their customers.
What is “Trusted in Enterprise Messaging”?
Not only may you see the MEF logo appearing on Cheetah materials, but also the “Trusted in Enterprise Messaging” tick. This represents that Marigold Engage+ has signed the MEF’s Business SMS Code of Conduct which promotes adherence to operating best practices when using SMS as a channel. Marigold Engage+ ensures that we comply with regulations when delivering SMS globally on behalf of our clients and we choose to use operator-approved, most direct routes for message delivery to reduce message latency, points of failure, and streamline service efficiencies for our customers. In brief, this reinforces to Cheetah’s customers that they can focus on the content and impact of their messages and we will manage the complexities, nuances, and local market requirements when we support their business with service reliability.